The Richard Brooke Podcast

Seth Godin - Success is Progress

Seth Godin, a pioneer in ethical marketing, discussing his journey, the evolution of email marketing, and the principles outlined in his latest book on strategy. Godin emphasizes the importance of understanding systems, time, games, and empathy in developing effective strategies. He also explores the impact of ownership structures on business strategies and the significance of creating raving fans for sustainable growth. 

Michael DiMuccio - Manifesting Success: The Power of Mindset

Michael DiMuccio, a young YouTube sensation, shares his journey from creating content as a child to becoming a successful content creator with millions of followers. He discusses the influence of his upbringing, the strategies he employed to grow his audience, and his transition into music. Michael emphasizes the importance of hard work, creativity, and understanding the dynamics of social media platforms. He also provides insights into monetization and the significance of delayed gratification in achieving long-term success.

 

Barry Labov - Branding is Everything

In this engaging conversation, Richard interviews branding expert Barry LaBov, who shares his journey from a creative background in music to becoming a leading figure in branding and marketing. Barry emphasizes the importance of differentiation in branding, illustrating his points with case studies from major brands like Audi and Cadillac. He outlines a proprietary five-step process for discovering brand uniqueness and highlights the significance of listening to long-term employees to maintain brand integrity. The discussion also touches on the power of naming and identity in branding, using creative examples from his experiences coaching youth sports. In this conversation, Barry Labov discusses the importance of brand differentiation, community engagement, and the power of storytelling in marketing. He emphasizes the need for brands to celebrate uniqueness, maintain their identity over time, and connect with their communities to build loyalty. The discussion also highlights the pitfalls of cost-cutting measures that can undermine brand identity and the significance of using visual storytelling to convey a brand's message effectively.

Linda Lang - Breaking Barriers: The Rise to CEO

Linda Lang shares her inspiring journey from a lower middle-class upbringing to becoming the CEO and Chairman of Jack in the Box. She discusses her early life, the influence of her family, her educational path, and the challenges she faced as a woman in a male-dominated corporate environment. Linda emphasizes the importance of collaboration, work-life balance, and the role of affirmative action in her career. She also reflects on her leadership style, crisis management during the E. coli scare, and her innovative marketing strategies that contributed to the company's success. Linda concludes with valuable advice for young women aspiring to succeed in their careers.

 

James Clear - Global Influencer

James Clear is an author and speaker focused on habits, decision-making, and continuous improvement. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. His website receives millions of visitors each month and hundreds of thousands subscribe to his popular email newsletter. He is a regular speaker at Fortune 500 companies and his work is used by teams in the NFL, NBA, and MLB. Through his online course, The Habits Academy, James has taught more than 10,000 leaders, managers, coaches, and teachers. The Habits Academy is the premier training platform for individuals and organizations that are interested in building better habits in life and work.

Brian Biro- America’s Number One Breakthrough Speaker

Brian Biro is America's number one breakthrough speaker. He's one of the nation's foremost speakers and teachers of leadership, possibility thinking, thriving on change and team building. He's delivered more than 1800 presentations around the world in the past 30 years. His clients include such diverse organizations as Lockheed Martin, the US Army, the Naval Information Welfare Center, Price Waterhouse Cooper, the University of Notre Dame, U C L A, the Northern Carolina Association for the Advancement of Teaching Senators and representatives from 13 Western states, Deloitte,  Goodyear, the Virginia School superintendents, Kaiser Permanente, Starbucks, Pizza Hut, IHop, Microsoft, Oracle, Cisco, McDonald's, Dairy Queen, Allstate Insurance, Good Samaritan Hospital, REMAX, Shaklee, the American Dental Association, and hundreds more. A major client offered the best introduction about Brian's impact when he said Brian Biro has the energy of a 10-year-old, the enthusiasm of a 20-year-old, and the wisdom of a 75-year-old, the former vice president of Major Transportation Corporation in the Pacific Northwest.

He helped lead a major turnaround that resulted in the company quadrupling in revenues, becoming solidly profitable, and being named the leader in the air freight industry for customer service and convenience by distribution magazine. Brian is the author of 15 books, including Bestseller Beyond Success, which reached number 16 on Amazon, 100 from over 2 million titles. Brian was rated number one among over 40 speakers at four consecutive magazine international business conferences. He graduated with honors from Stanford and served as the president of the U C L A Graduate School of Management Student Association while earning his M B A from U C L A. He's appeared on Good Morning America and CNN. He has been a guest on more than 300 radio programs, as well as dozens of podcasts throughout the country. He's been a featured speaker at the Disney Institute in Orlando. Brian was named one of U C L A Graduate School of Management's 100 most inspirational graduates in the 75-year history of the school. Most recently, Brian was also honored as one of the top 10 interactive speakers in North America and one of the top 60 motivational speakers in the world.

Makana- Musician, singer, and songwriter

Today on The Authentic Networker Podcast am talking with Makana.

Makana is a Hawaiian musician, singer, and songwriter known for his innovative style and virtuosic guitar playing. He was born and raised in Honolulu, Hawaii, and began playing guitar at the age of seven. As a teenager, he was mentored by slack-key guitar masters such as Sonny Chillingworth and Bobby Moderow Jr.

Makana's music blends Hawaiian slack-key guitar with elements of folk, rock, blues, and jazz, creating a unique sound that has earned him critical acclaim and a dedicated fan base. He has released several albums, including "Ki Ho'alu Christmastime," "Koi Au," and "Venus and the Sky Turns to Clay: The Instrumental World of Makana."

In addition to his solo work, Makana has collaborated with a diverse range of artists, including Sting, Jack Johnson, Jason Mraz, and Willie K. He has also performed at prestigious events such as a White House Dinner and TEDx Maui, where his performance went viral and helped to raise awareness about the Hawaiian sovereignty movement.

Beyond his music, Makana is an advocate for social and environmental justice. He has worked with organizations such as the Surfrider Foundation and the Sierra Club to raise awareness about climate change and ocean conservation. He is also an advocate for Hawaiian culture and has used his music to promote the preservation of the Hawaiian language, arts, and traditions.

Currently, he is working with Facebook and Instagram to create music for people to sync to their own videos uploaded to those platforms. He has produced over 150 songs as part of their Creator Studio Sound Collection. His main focus is the completion of an original musical he began composing nearly 15 years ago!

Dr. Joseph I. Castro – Chancellor of the California State University System

Dr. Joseph I. Castro is the first Californian and first person of color to serve as the chancellor of the California State University (CSU), our nation's largest, most ethnically and economically diverse four-year university. 

 

The grandson of immigrants from Mexico and the son of a single mother, he was also the first in his family to graduate from a university, eventually earning a Ph.D. in higher education policy and leadership from Stanford University. ​As a renowned and gifted scholar in the fields of leadership and public policy, Dr. Castro has mentored hundreds of other scholars and practitioners.